the margin kitKnow your numbers
Plain-English guides to Etsy fees, pricing and taxes for handmade and small online sellers.
Etsy fees explained: every fee, with real examples
A $25 sale is not $25 in your pocket. Here's every fee Etsy charges, worked through on a real order, so you can price with your eyes open.
Read the guide →How to price handmade products (the formula that pays you)
Most makers price by gut feel, then wonder why they're busy and broke. This formula covers every cost, pays you for your time, and still leaves a profit.
Read the guide →How much should an Etsy seller set aside for taxes? (US)
If your Etsy shop makes a profit, you owe tax on it whether or not you get a tax form. Here's how to estimate what to save, and when to pay it.
Read the guide →Etsy Offsite Ads: the 15% fee, and should you opt out?
Offsite Ads can bring you sales you'd never get from Etsy search, but each one costs up to 15% of the order. Here's how to tell whether they make you money or lose it.
Read the guide →What's a good profit margin on Etsy, and how to calculate yours
Sales numbers feel great, but margin is what decides whether your shop pays you. Here's how to work it out properly and what to aim for.
Read the guide →